Philosophy
B: Beyond Excellence – Beyond standard
(Aiming to perform duties with high standards: performing the roles and duties, taking the necessary action to have the job completed, and evaluating and following up self performance.)
D: Deep Empathy – Aiming to harmonize understanding
(Listening to other people’s concerns: listening and acknowledge emotions and the situation other people are facing, respecting others, not judging others at first sight, and responding to others with courtesy and professionalism.)
M: Moral Commitment – Maintaining morality
(เปิดเผยและซื่อสัตย์ในการทำงาน: ปฏิบัติตนสอดคล้องกับปรัชญาจรรยาบรรณ BDMS สามารถให้คำแนะนำเพื่อนร่วมงานในการปฏิบัติงาน)
S: Service with Thai Hospitality – Maintaining Thai identity with a service mind
(Keeping up and having clear communication: communicating clearly for consistent work, and surveying clients’ satisfaction by observation.)